About Us

FAQ
Bio
Clients

FAQ

What experience do you have?
I racked up 15 years' worth of IT systems administration experience. But when I found myself crawling under a desk to fix a computer - at seven months pregnant - I vowed to start writing about computers instead of fixing them. I went into technology journalism and became a senior editor of Computer Technology Review and editor-in-chief of Storage Management Solutions and Storage & Government. Later I resigned to take my writing business full-time.

What do you charge?
I want to give my clients the best possible value, so I keep my rates reasonable. You'll find a schedule with fee ranges, so you'll know up front what kind of money we're talking about.

What are your areas of expertise?
Writing first, of course. And I have wide experience with the technologies and strategies behind the enterprise computing, messaging and data storage markets.

What kind of work do you do?
Good marketing communications will sell products, so that's what I do. I write white papers and trade journal articles, press releases and backgrounders. I also write competitive positioning documents, internal sales and marketing guides, and case studies - and have written and taught a "Storage 101" Webinar for sales representatives at a top database company.

Are you easy to work with? Then again, would you tell me if you weren't?
If I weren't easy to work with, I wouldn't have added this question. I am easy to get along with, very responsive, and actually possess a sense of humor. I also meet deadlines spot on, which is really important for you to know.

What subjects do you write about most often?
Most of my work centers on storage and storage management, utility computing, ILM and distributed computing. I also work quite a bit with message management, especially anti-virus and anti-spam.

Bottom line -- why would I work with you rather than someone else?
Bottom line - I write very well, I know the technology, I'll communicate your unique approach, I'm easy to work with, I meet my deadlines, and my fees are very good. That's why!

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Bio

After 15 years in the IT trenches, Christine Taylor became a respected journalist specializing in publications to the technology sales channel. She served as editor-in-chief for technology trade journals Storage Management Solutions and Storage & Government, and served as senior editor for Computer Technology Review. From there she moved into marketing writing for the high-tech industry. Today, Christine's lead-generating marketing communications help clients generate and maintain steady streams of qualified leads.

High-tech companies often concentrate on short-term sales and let long-term leads wither and die on the vine. However, many long-term leads will turn into customers if the technology vendor systematically uses marketing communications to nurture them. Company white papers, bylined articles, case studies and newsletters should emphasize the prospects' problem and your solution to their problem, and keeps you and your product top-of-mind. When the prospect is ready to buy they'll call you first.

Christine Taylor is an expert technology marketing writer who writes to educate prospects on their business problems, outlines technology approaches to solving their problems, and aligns your product to their needs. Christine's industry expertise includes data storage hardware, software and management, and enterprise messaging applications. She credits her IT and journalism training for her ability to write clear, correct and compelling marketing copy for the technology industry. She holds a B.A. in English Literature from Westmont College and an M.A. from Fuller Seminary.

Christine has written successful marketing copy for technology companies such as Tumbleweed Communications, EMC, Sybase, CommVault Systems, Fujitsu, Rainfinity and Quantum. She has also written winning copy for companies like Stonefly Networks, DataDomain and STORServer.

Christine lives with her young son in Wrightwood, a jewel of a small town perched in the San Gabriel Mountains of Southern California.

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Clients

• EMC
• Commvault
• Quantum
• Ventana PR
• Citigate Cunningham
• Neoris
• FalconStor
• WysDM
• BLAST Media
• StoneFly Networks
• Sybase
• Tumbleweed Communications
• Peakstone
• Rainfinity
• Actona
• DataDomain
• ePartners
• Gordano
• Ixia
• STORServer
• Maranti Networks
• ClariStor
• Fujitsu
• AES
• Obagi Medical Products

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