White Papers, Bylined Articles, Case Studies... and
More
When you're marketing high-tech
products and services, you've got to keep your marketing communications
in front of your prospects. The most important communications are
the three core elements white papers, case studies, and bylined
articles. These three core elements make up the Core Collateral
Program and work by proving your technology, market, and
company to your prospects:
White papers prove your technology. Technology
customers depend on white papers to help them make their purchase
decisions. When they're interested in a certain technology or
vendor, they'll look for a white paper to read. And if readers
like your white paper they'll distribute it to everyone else in
the decision-making process.
Case studies prove your market. Case studies
or customer success stories are compelling to prospective customers.
References and testimonials are great things to have, but customer
success stories flesh out those testimonials and give them teeth.
And if you match the case study customer's industry to the prospects,
it's clear to prospects that your company knows how to successfully
operate in their industry.
Bylined articles that prove your company.
Bylined articles build industry recognition for your technology,
position your executives and engineers as experts to your target
audiences, and yield highly qualified leads that result in sales.
The Core Collateral Copywriting Program includes
white papers, case studies and bylined articles that work together
to prove to your customer that you are the best choice they could
make. The Core Collateral Copywriting Program strengthens your marketing
results, moves more prospects up the sales cycle, and provides a
strong return on investment.
"How can bylined
articles help me?"
Over 90% of engineers report that trade magazines are their number
one source for getting information about suppliers. Read
more...
"How can white
papers help me?"
79% of IT professionals read white papers to learn about new technologies,
73% of them consider white papers very valuable for keeping up-to-date
on the latest trends, and 62% use white papers to get information
on actual implementations. Read
more...
"How can case studies
help me?"
Next to white papers, customer success stories or case studies are
the most popular tool in the technical marketer's toolkit. That's
because it's one of the most powerful tools available to your sales
force. Read more...
"How can Christine Taylor help me?" Contact Christine
today to add bylined articles, white
papers and case studies to your marketing arsenal. Read
more...
Base your marketing outreach on white papers, bylined
articles and case studies to increase your brand reach, build your
reputation, and bring in many more qualified leads.
